An Applied Study of Information Exchange Between Public Relations and Journalists of Tourism and Transportation Industries
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 97 === ABSTRACT The purpose of this study was to explore the relationship and interaction of information exchange between public relations and journalists of Tourism and transportation industries. Theories of social exchange, public relation, and communication were...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s6zks8 |