The application of hot topic marketing on marketing idol drama ----taking the idol drama show “Fated to love you” as an example.
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 97 === Since year 2001, Taiwanese idol drama has become the main trend of Taiwanese TV drama show. Marketing is very important in how to attract the audience in a highly competitive TV rating market. However, within the process of media marketing, the “talking point”...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40470429702015053415 |
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