The influence of brand awareness, product scarcity and consumer’s need for uniqueness toward consumer’s attitude—Taking limited edition bag as example
碩士 === 國立政治大學 === 廣告研究所 === 97
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Format: | Others |
Language: | zh-TW |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/99490243459518580527 |