The Effect of Timing of Reward, Business Longevity and Involvement on Consumers’ Perception and Behavioral Intention toward the Reward Program
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 97 === As an important component of customer relationship management, reward programs have become an increasingly popular marketing tool for retaining customers and stimulating product or service usage. A well-designed loyalty program can attract customers. Managers...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41708635996529857047 |