The Advertising Effects of Product Placement in Online Games: The Computer Games vs. Mobil Games Comparison
碩士 === 國立嘉義大學 === 資訊管理學系碩士班 === 97 === The product placement in online games is small compared to most of the traditional media, but it is growing very rapidly across the advertising markets. Whereas the brand placement in computer games has received much attention in recent reports on the future of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64366621164777648791 |