Security v.s. Child endorser match-up?--Best suited to the endorser for the airline’s advertising communication effect
碩士 === 國立嘉義大學 === 休閒事業管理研究所 === 97 === Since consumers cannot observe quality before flying, an airline’s safety history and reputation can play an important role in the formulation of their beliefs. Among those 19 airlines, China Airlines has the highest flight accident rate and per million flight...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6k9nrq |