Consumer Loyalty: A Perspective of Corporate Ability and Corporate Social Responsibility
碩士 === 國立東華大學 === 國際企業學系 === 97 === Owing to the competition of online companies becomes more and more intensive, online companies need to propose different strategies to possess long term competitive advantage. In this study, we proposed a model on the basis of emotional and rational dimension that...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38361949571144938925 |