A Study on the Role of Employee in Delivering Consistency of Brand Identity and Brand Image
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 97 === Employees will consistently deliver on the brand promise across all contact points between the company and customers when they internalize the brand values. Without such internalization, the ability for employees to transfer the appropriate customer experi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80232354509697195363 |