A STUDY OF ON THE PARTICIPATING MOTIVATION, EXPERIENCE, SATISFACTION AND LOYALTY OF TAEKWONDO MEMBERS IN THE TRAINING HALL, NANTOU COUNTY

• Main Authors: Wu Kun-Yao, 吳坤瑤
• Other Authors: Lin Wen-Lang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/83065639804665145118

碩士 === 國立臺灣體育大學 === 運動管理學系碩士班 === 97 === 　　The purpose of this study was to compare the Participating Motivation, Experience, Satisfaction and Loyalty of Taekwondo members in Nantou County with different background variations and their relationships. The participants of this study involve 415 Taekwondo members from different elementary ,junior high, and senior high schools (including vocational high schools) participating in the training halls in Nantou County, and a total of 394 effective questionaires were received which made the return rate up to 94.94％. The instrument used in this study was “Questionnaire on Participating Motivation, Experience, Satisfaction and Loyalty of Taekwondo Members” designed by the researcher. The results of the returned questionnaires were graded by 5-point Likert scale. SPPS12.0 Computer Statistics Software (Chinese Version) was adopted to descript the statistics of data collected. Independent Sample T test, One Way ANOVA, Scheffe Test, and Pearson`s product moment correlation, and path analysis were also included in the results of the present study. The results and findings proposed by the researcher could be one of the reference resources for related sectors on both future research and practical management. Findings and Results 1.The proportion of male members was larger than that of female in Taekwondo training halls, and most of them were ranged from training level 4 to training level 1. Most members were elementary school students, and most parents of the members worked for industrial sectors. Many of these members had learned Taekwondo for one or two years when this study was conducted. 2.The aspect of promoting health as the highest with Participating Motivation and the aspect in which most participants with Experience and Satisfaction was “Environment and Service”, while the aspect of “Behavioral loyalty” with Loyalty was regarded as the highest. 3.There was no significant difference of Participating Motivation, Experience and Loyalty between different genders, and also have no significant difference of Satisfaction between different school grand. There was no significant differences of Participating Motivation, Experience, Satisfaction and Loyalty between different parents’ career. There was no significant difference of Participating Motivation and Experience between different training levels. There was no significant differences of Participating Motivation and Loyalty between different years of learning taekwondo. 4.There was a significant positive correlation between Participating Motivation, Experience, Satisfaction and Loyalty experience and loyalty of members in Taekwondo training halls. 5.Participating Motivation, Experience, Satisfaction and Loyalty have causality. There was four significant path: Participating Motivation →Loyalty Participating Motivation →Experience →Satisfaction →Loyalty Experience →Satisfaction →Loyalty Satisfaction →Loyalty