| Summary: | 碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 97 === Sports journalists have been a male-dominated field for a long time. There are few females in this profession. In our society, there are some long-held stereotypes about females, such as misunderstanding sports and being not suitable for playing a role in covering sports. Is that true? This research examined the working experience of female journalists and tried to understand how women could survive in the sports journalism.
A series of in-depth interviews with female sports journalists via semi-standardized questionnaire were collected. All of the interviewees were active sports journalists in newspapers and TV stations during research period. The purpose of interviews was to explore the current situation, career barriers and survival strategies of female sports journalists, as well as to give suggestions to those who want to engage in the sports industry.
Most of female sports journalists had a personal interest motive of being a sports reporter. However, supervisors would worry about that women spend too much time taking care of families instead of taking care of their own jobs. In additions, women have fewer chances of a business trip. TV station prefers a good-looking and fluent-speaking female as a sports anchor. In the contrast, males didn’t rely on the outstanding appearance to get the job. Males and females were applied by sports media in different ways. The former was considered to be more batting and had a suitable voice to broadcast sports games. The latter was thought to deal with sports news more tactfully, so they could reduce the rigid tone of sports news. By the way, female sports journalists usually served as the anchor. Considering of the exposure and the anchor’s working experience, females were encouraged more job mobility behavior.
The career barriers of female sports journalists are concluded as: foreign language ability, working hours, the bad sports environment, interest, inspiration of writing, stereotype, taboo of the court, children raising and the interaction with news sources.
There were various survival strategies for female journalists. First of all, they tried to integrate into the way of male life. Secondly, they show the intention with humble attitudes, so that females could show their advantages. The pros of female journalist were that being good at attentive writing, coherent argument, storytelling and interviewing with athletes. As a consequence, some interviewees even believed that women were more qualified to be a sports reporter than men. Eventually, female journalists knew how to make a good use of their kindness. To treat people kindly made female sports journalists become either friendly or familiar with news sources.
This study suggests that media supervisors should break the invisible limit for women and reach a truly gender equal. Meanwhile, the related associations of journalists and sponsors should provide women with fair opportunities and make official time for journalists to cover. Finally, try to make the stadiums an equal space for both genders so as to get rid of the female supervisions.
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