| Summary: | 碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 97 === The purpose of the study was to reveal the relations among internal marketing, organization commitment and job satisfaction in Taipei Sports Center nowadays. The researcher took 221 employees as the research subject through the questionnaire. According to the data collected from the questionnaire, descriptive statistics, one-way ANOVA, stepwise multiple regression analysis and canonical correlation analysis were performed for data analysis. The results were derived as following:
1.The main group of employees were less than 30 years old (inclusive) and graduated from college.
2.Internal marketing, job satisfaction, and organization commitment were only slightly above average in this study.
3.The gender, administration class, department, age, education level and salary would affect how employees evaluate internal marketing.
4.The department and salary would affect how employees evaluate job satisfaction.
5.The gender, department and age would affect how employees evaluate organization commitment.
6.The motivation, management support, outside communication and training were good predictors for employees’ job satisfaction.
7.The training, outside communication, management support, and motivation were good predictors for employees’ organization commitment.
8.There was a significant relationship between organization commitment and job satisfaction in Taipei People Sports Center. Thus, as improving the employees’ organization commitment, the employees’ job satisfaction increases. Furthermore, organization commitment had a positive effect to the job satisfaction.
Based on the research results, Taipei Sports Centers are suggested to strengthen the internal marketing in the future, simultaneously improve employees’ job satisfaction for strengthening employees’ organization commitment and increase the job performance.
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