A Study on the Influence of Consumer Purchase Decisions in Blog Word-of-Mouth

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 97 === The development and progress of Internet technology has changed the ways of communication, and those ways have also become the main source of interpersonal communication and information. As a matter of fact, the spread of word-of-mouth has changed from face-to-f...

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Bibliographic Details
Main Authors: CHIU YU-PING, 邱于平
Other Authors: YANG MEI-HSUEH
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/vn6nc3