| Summary: | 碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 97 === There are lots of corrugated container suppliers with various business sizes competing in Taiwan market. This makes the market so saturated or even over-supplied. This research is to understand how supplier characteristics such as product quality, price, service, and corporate image impact buyer’s thoughts, then couple with factor of relationship quality to study how buyer’s perception is influenced by the supplier, and eventually to explore the impacts of supplier characteristics on buyer purchase behavior intention.
A purposive sampling was made among listed, OTC, emerging companies from various industries and others who have needs of corrugated container in Taiwan. Data was collected through questionnaires issue to those chosen companies and 118 were effective. Data was analyzed and concluded as follows through the SPSS statistical software’s hypothesis testing:
1 Supplier characteristics positively impacts buyer’s purchase behavior intent
2 Supplier characteristics positively impact the trust of relationship quality with buyer.
3 Supplier characteristics positively impact the satisfaction of relationship quality with buyer.
4 The trust and satisfaction of relationship quality of supplier positively impacts the intention of the buyer purchasing behavior intent.
The results of this study were expected to help corrugated container suppliers understand the supplier characteristics and the relationship quality that buyers respect the most and facilitate further cooperation and long-term relationship.
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