A study on the congruity between brand personalities of shopping websites and the consumer's self-concepts
碩士 === 中國文化大學 === 新聞研究所 === 97 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98745074183762386727 |