The antecedents and consequences of anticipated regret- the case of technologically improved products
碩士 === 實踐大學 === 企業管理學系碩士班 === 97 === Generally, consumers often compare buying outcomes before purchasing products. If consumers expect the consequence to be negative, anticipated regret happens. Anticipated regret plays a key role during consumer product evaluation, decision satisfaction and word o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44606861428689096878 |