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碩士 === 東吳大學 === 國際經營與貿易學系 === 97 === Delayed new product launch means that the firms can’t launch the new product on the date they preannounced before. Delayed new product launch may have some effects on the firm itself, consumers, partners and competitors. Thus, the signal of delay that the firm an...

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Bibliographic Details
Main Authors: Chiu-Chen Huang, 黃秋禎
Other Authors: none
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/53250504723358873087