A Study of Consumer's Motivations and Perceived Benefits in Choosing Chinese Herbal Meal
碩士 === 南台科技大學 === 休閒事業管理系 === 97 === Abstract In Taiwan, the social environment has been changed. The career women and the out-of-home dining people are increasing, the trends of dietary habits are fast food, higher fat and lower fiber diets, luxuriant meals, heavy flavors and the development of f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44192775316621024435 |