The Antecedents and Consequences of Brand Oriented Enterprises: A Empirical Study of Taiwanese Firms
碩士 === 東海大學 === 企業管理學系碩士班 === 97 === In recent years, Taiwanese government and enterprises already realized the important of branding for the business operations. For example, the government developed the seven-year Branding Taiwan Plan for being the top 100 brands around the world. Urde (1994) argu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60658975390786898086 |