Tourism Advertisement and It’s Effects On the Formation of Consumers’ Mental Imagery and Advertising Effects －A Korean Case Study
碩士 === 東海大學 === 餐旅管理學系 === 97 === In recent years, South Korea has been successful in attracting more tourists in a highly competitive environment. The strategy of positioning in the destination image has successfully attracted the attention of consumers by their tourism advertisement, and an attrac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93466490594647710578 |