The Influence of Social Network Services on Business Activities in Service Sector

• Main Authors: Maya Chen, 陳瑪雅
• Other Authors: Chu-Ching Wang
• Format: Others
• Language: en_US
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/25025317989879624094

碩士 === 淡江大學 === 企業管理學系碩士班 === 97 === Social Network Services (SNS) have become a part of daily life for millions of people around the world. SNS were introduced to the world in late 90’s, these services have changed the ways in which people communicate and interact. Users share their experiences, photos and chatting with friends, politicians share their views with their audience, artists communicate with fans, and many others are using these services to boost their business or just keep up with friends. Social Network Services have also found their way to influence business activities. This study explores the shape and size of this influence. Which business activities are influenced? In what way? How can business benefit from the popularity of social network services and at the same time avoid the risk? Are there differences in the way different industries in service sector are enjoying these benefits? Recent academic and managerial articles and books under the subject of social networks had been reviewed to answer these questions. Findings highlight the benefits and the pitfalls associated with the popularity of SNS in each business activities. A conceptual framework of SNS has also been introduced. Finally, managerial implications and suggestions for future research submitted.