Apply words of mouth effects to instant message systems-An example from the users of MSN

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 97 === Among the domestic population of using network today, the using rate of the Instant Messaging (IM) has been greater than 80% already. About the type of IM software, MSN Messenger (MSN) is the highest adopting rate 92.2% among the Instant Messaging software....

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Bibliographic Details
Main Authors: Hao Sun, 孫昊
Other Authors: 蔡政言
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/16333247372882911057