The Relationship of Personality and Consumer Knowledge with Consumer Behavior of the Senior-Grade Elementary School Students in Taipei
碩士 === 臺北市立教育大學 === 社會科教育學系碩士班 === 97 === This study aimed to understand the consumer knowledge of the senior-grade elementary school students in Taipei City. It explores how students’ personal background influences their personality, consumer knowledge and consumer behavior. It also discusses the r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41684156108713080765 |