The Relationship Among Self, Brand Country-of-Origin and Brand Attitude─Information Valance as Moderator
碩士 === 大同大學 === 事業經營學系(所) === 97 === Consumer-brand relationship can be established based on individual or group connection. For example, a consumer’s relationship with a Mercedes may be based on the desire to represent his individual-level unique identity (self-concept connection), whereas a relati...
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| Format: | Others |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60666902514422392040 |