Key Factors and Behavior Model of Customer Decision-Making in the Cram School Education Industry:A case study in Yun-Lin District , Taiwan

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 99 === The thesis is aimed to explore the purchasing motives and evaluating criteria of cram school’s customers in Yun-Lin area, Taiwan. Some important results, processed by experts’ interviewing, questionnaires surveying and statistical analysis, are given for re...

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Bibliographic Details
Main Authors: XIAO,XIU-ZHEN, 蕭秀珍
Other Authors: LIU,JIN-WEI
Format: Others
Published: 2009
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