A Study on Public Relations and Integrated Mar-keting Communications Strategy for Local Gov-ernment―Case Study of Hsinchu City Govern-ment (2001-2009)
碩士 === 中華大學 === 行政管理學系(所) === 98 === Along with the continuous deepening of Taiwan’s democracy, the speedy development of mass media technology and the gradual opening and diversification of information com-munication channel that generally awakened people’s awareness of self-interest and re-ques...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11982486442552122858 |