The Effects of Perceived Service Quality, Customer Satisfaction and Switching Barriers on Customer Loyalty - An empirical study of Taiwan Railway Administration.
碩士 === 長榮大學 === 企業管理學系碩士班 === 99 === Enterprises are beginning to realize that keeping an original customer is more important than finding a new one, because they are facing a competitive generation in transportation market and rise of consumer’s consciousness, especially an enterprise as Taiwan Rai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8smxcn |