Optimal revenue sharing and return policy for different channel strategies

碩士 === 中原大學 === 工業與系統工程研究所 === 98 ===   Due to the advent of globalization and market diversification, the product life cycle (PLC) is getting shorter and shorter. In the supply chain, traditionally members act independently which causes them to bear their own risk. A typical situation is when a ret...

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Bibliographic Details
Main Authors: Yu-Jung Lin, 林佑融
Other Authors: Hui-Ming Wee
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/43780589765973920906