Gender Difference Between Purchasing Behaviors and Brand Image on Own-brand Products – A Case of Hypermarkets in Taichung
碩士 === 朝陽科技大學 === 應用外語研究所 === 98 === Recently, numerous retailers carry store brands, and it continues to increase in importance in terms of market share. After reviewing previous literatures in this area, most of them tend to discuss own-brand in general or focus on food products only. Little resea...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79057175592947894581 |