The Effects of Brand Image of International Products on Purchase Intention－Moderated by Personal Income
碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === The purpose of this study is to investigate whether personal income will moderate the relationship between brand image and purchase intentions. In addition, this research was carried out to probe into the impact of brand image and purchase intentions. There we...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26207915795522470617 |