Effect of Relational Benefits and Brand Relationship on Consumer Loyalty of Employer Brand and Corporate Brand in the Service Industry
碩士 === 義守大學 === 管理學院碩士班 === 98 === The purpose of this study is to examining the overall net effect that customer loyalty to an employee brand may have on customer loyalty to a service firm brand. A total of 915 students enrolled in a university in southern Taiwan were selected of participate in thi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59319062073337108216 |