The Effects of Service Failure Attribution and Service Recovery Strategies on Consumer Trust and Purchase Intention in On-line Auction
碩士 === 國立高雄應用科技大學 === 資訊管理系 === 98 === Online auction is a new trading channel that takes advantage of auction mechanisms and the Internet. However, during the interactions between e-vendors and consumers, service failures unavoidably happened. When service failures occur, selecting an effective ser...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80340390042595206654 |