Research on the Relationship between Experiential Marketing and Customer Satisfaction of Rrestaurant-Friday's in Kaohsiung city‚Taiwan

碩士 === 立德大學 === 休閒管理研究所 === 98 === The foods and beverages business in leisure industry not only emphasizes delicious foods, but also understands how to sell the service to add the value and how to promote the customer satisfaction for their experiential marketing and expectation in meat time. This...

Full description

Bibliographic Details
Main Authors: Ya-Hui Kuo, 郭雅惠
Other Authors: Dr. Jui-Mei Yien
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/58460905571245240898