A Study of Advertisement Memory and Advertisement Appreciation on the Web Advertising Effects
碩士 === 立德大學 === 資訊傳播研究所 === 98 === According to the Investigation of Digital Media Marketing Resources News Letter, Yahoo website is the most popular homepage over 80% people in Taiwan. In order to understand the effect of web advertising, Yahoo website is taken as the example for a questionnaire su...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30472248882079485970 |