Analysis on influences the customer lifetime value factors of the motor insurance customers - A product of the insurance company as an example

碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 98 === Insurance industry in Taiwan is a specially admitted business under the strict governmental control and protection. After more than four decades’ development, the competition between each non-life insurers become fiercer in the aftermath of Phase III of tariff...

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Bibliographic Details
Main Authors: Ting-Yu Lin, 林亭玉
Other Authors: Yi-Ching Tsai
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/97695180045069066281