The influences of neuroticism and sensitivity of odor on purchasing behavior of household cleaning products
碩士 === 明新科技大學 === 企業管理研究所 === 98 === In recent years, personal traits have been applied in various fields and also play as vital variables in several studies. Recently, the influence of odor is gradually used by scholars in the market place. Thus, odor in environment is an important attribute to hum...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19032788424303639452 |