The effects of pleasant scent stimulus on product evaluation and information process
博士 === 國立政治大學 === 企業管理研究所 === 98 === This study adopts a multiple-role view from the elaboration likelihood model (ELM) and hedonic contingency model to explore the influences of product scents and ambient scents. The product scents are scents that consumers smell directly from products. In the li...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14266998438497225805 |