Adopting inbound marketing:the perspective of innovation diffusion
碩士 === 國立政治大學 === 科技管理研究所 === 98 === Studies in innovation distribution and diffusion field have been researched for decades, but most innovation target will focus on technology innovation. Marketing innovation is still a new issue in innovation diffusion field. The study wants to be a base for foll...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/49386104790912146579 |