A study of the user motivation, behavior, gratification and loyalty on creative graphic blogs

碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 98 === In this study, "uses and gratifications" theory of creative graphic blog audience usage behavior. To the users frequently visit the creative graphic blog as the research object. The present study, use"questionnaire" and " interviews&q...

Full description

Bibliographic Details
Main Author: 黃郁珮
Other Authors: 祝鳳岡
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/33624510819941681711