A study of brand Rejuvenation in Taiwan''s traditional industry
碩士 === 國立中興大學 === 行銷學系所 === 98 === Brand rejuvenation refers to the process of an ageing brand or a brand with declined market to be repositioned to reach new markets. The main purpose of this study was analysis key factors of brand rejuvenation for Taiwan’s traditional industry. A total of 179...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kdfv63 |