The Effects of Unplanned Purchase Decision on Emotions and Subsequent Purchase Intentions
博士 === 國立成功大學 === 國際企業研究所碩博士班 === 98 === Previous studies have indicated many factors which could stimulate the unplanned purchases, such as product category, environmental stimuli and personal characteristics. However, less research discusses the subsequent behaviors after unplanned purchases. The...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48020293213430909597 |