The Effects of Type of Reward, Business Longevity and Involvement on Consumers' Responses to a Loyalty Program
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 98 === Loyalty programs have become a well-spread marketing tool that enterprises implement in order to retain customers and stimulate product or service usage. To have the well-designed loyalty program is the critical factor to the successful of the program, however...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37966724139366978641 |