The Formation of Rapport in Relationship Marketing---A Case of Pansion Study
碩士 === 國立暨南國際大學 === 國際企業學系 === 99 === The concept of Relationship Marketing originated from industrial or organizational marketing of Scandinavia in 1960. The idea was to establish a long-lasting relationship with customers by interaction. The rapport between customers and service providers was seld...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57676568347249900727 |