| Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 98 === Peter Drucker said, “people and money are two major resources for business.” The practical problems of enterprises are profit. What method does make enterprises getting profit? The answer is making consumers satisfied and willing to be a loyal consumer.
This paper examined the people and water corporation operator perceived importance and performance of PZB five factors in the11th Branch, Taiwan Water Corporation, and use the path analysis find the correlation with ACSI model.
The results of path analysis, the “customer expectations” has influence for quality perception, “value perception”, “customer satisfaction” directly. It indicates the expected service perceived service Gap will make people unsatisfied.
Keywords: Service Qulity, Customer Satisfaction
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