The Study on Constructing the Competitive Positioning Index of Hotels

博士 === 國立嘉義大學 === 管理研究所 === 98 === The hotel industry has transformed into diversified styles so far. There is also a signiificant increase in supply market in this field. Due to the hotel industry’s equipped characteristics, such as huge capital, high fixed cost,immovable location and no flexible s...

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Bibliographic Details
Main Authors: SHIH, Jui-Feng, 施瑞峰
Other Authors: JOU, Jacob Yih-Heng
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/45712101902706514825