| Summary: | 碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 98 === The object of this research is to discuss the user intention to use green technology product. Thus, through the theoretical framework of Technology Acceptance Model and Theory of Planned Behavior, this research examines the user intention to use green technology product. The main purpose of this research is to examine the relationship among variables of “perceived ease of use and perceived usefulness” from Technology Acceptance Model, “subjective norms, perceived behavioral control and attitude to green technology product,” and “intention to use green technology product.”
The methodologies adopted by this research are SPSS 15.0, Amos 7.0 and questionnaire survey. There are 310 samples of green technology product of consumers and invisible ethnic groups in Taiwan. Moreover, the valid mounts of respondents are 298. The data analysis and processing is through the statistics such as descriptive analysis, reliability analysis, validity analysis, and regression analysis. According to the result of analysis, this research can conclude that：
1. Ecology of emotion on consumer has positive influence on the intention to use green technology product.
2. Perceived ease of use on consumer has positive influence on the attitude to green technology product.
3. Perceived ease of use on consumer has positive influence on subjective norms to green technology product.
4. Perceived behavior control on consumer has positive influence on the attitude to green technology product.
5. Subjective norms on consumer has positive influence on the intention to use green technology product.
6. The higher the attitude to green technology product on consumer, the stronger the intention to use is.
This study discusses the user-related factors that affect green technologic productions. Furthermore, the importance of the degree of influence on these factors can be regarded as a reference and a managerial suggestion for green technological product companies when deploying new product development. So as to enhance consumers'' purchase intention.
|
|---|
