Cross-cultural Comparison of Customer Value in International Retailing: Japan, U.K. and Taiwan
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === It is crucial for retailers to understand the different impacts of various aspects of customer value across borders after internationalization. This thesis attempts to provide empirical evidences and contributions to theory of retail internationalization, pa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23098676472605995792 |