The Case of B Company: Small -Medium Enterprise Improve Competitive Advantage with Service Innovation

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === Small and Medium Enterprise establish in Taiwan face a series of challenge for financial meltdown in2008.Meanwhile, it also has challenge for the cost of raw material keeps rising. The market change very quickly and it become a challenge for running the Smal...

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Bibliographic Details
Main Authors: Yueh-Yuan Chang, 張月園
Other Authors: Kuo-Kuang Chu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/65419248577752644195