Investigatiog the Influence of Mental Simulation on Perceived Value: A Perspective of Consumers'' Heuristics
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === Customers have different explanation because their thinking process. Give an example, customers have cheap or expensive feelings for the same price-promotions. Exploring the reason is that using the heuristics mental simulation. The mental simulation can be...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65756388526882323282 |