How Emotion and Interpersonal Influence Affect Consumers'' Restaurant Consumption
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === This study is to examine whether or not pre-purchase emotion and interpersonal influence would affect customers’ evaluation for restaurants with middle to high level of price. Previous studies regarding the evaluation of products or services are likely to fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14053356151170192045 |