Understanding Downsizing Decision in Media Firms

碩士 === 國立中山大學 === 傳播管理研究所 === 98 === The purpose of this paper is to understand what factors make media firms downsize and which channel managers will choose to inform the layoff message to employees. This paper uses interview research method to collect the data from 12 workers in different media fi...

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Bibliographic Details
Main Authors: Yung-hsiang Yeh, 葉永祥
Other Authors: Ching-ning Wang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/30642024721092787634